This script provides a comprehensive guide on integrating Zoom webinars with HubSpot for improved marketing workflow. It starts by outlining steps to connect Zoom and HubSpot via the app marketplace, followed by instructions on setting up sync settings to avoid unwanted recordings and contacts. It then details how to create campaigns in HubSpot with associated assets like emails and landing pages, emphasizing the use of templates for ease of cloning and consistency across campaigns. The script also explains creating two workflows—one for webinar registration and another for promotional emails—to ensure seamless operations. Finally, it discusses the use of naming conventions for efficient asset management and how to track webinar metrics directly from HubSpot. The guide aims to simplify the execution of webinars by providing a repeatable and scalable process.
00:00 Introduction to Connecting Zoom Webinars with HubSpot
00:07 Navigating the App Marketplace
00:22 Setting Up Zoom Integration
00:55 Configuring Webinar Settings
02:25 Creating HubSpot Assets for Webinars
03:39 Automating Email Campaigns
05:41 Building Workflows for Registration and Promotion
09:13 Finalizing and Cloning Webinar Campaigns
11:47 Conclusion and Additional Resources
